The distribution of a film (or movie) is the process through which a movie is made available to watch for an audience by a film distributor. This task may be accomplished in a variety of ways; for example, with a theatrical release, a home entertainment release (in which the movie is made available on DVD-video or Blu-ray Disc) or a television program for broadcast syndication and may include digital distribution.

       Pen N Camera International serve Film Distribution since last 15 years in National & International level. Pen N Camera International distribute above 150 films in Hindi, English & Regional Language like Marathi, Bhojpuri & Punjabi also.

     Pen N Camera International provide film release in various type.

Standard release :
The standard release routine for a movie is regulated by a business model called “release windows”. The release windows system was first conceived in the early 1980s, on the brink of the home entertainment market, as a strategy to keep different instances of a movie from competing with each other, allowing the movie to take advantage of different markets (cinema, home video, TV, etc.) at different times.

In the standard drill, a movie is first released through movie theaters (theatrical window), then, after approximately 16 and a half weeks, it is released to DVD (entering its video window). After an additional number of months it is released to Pay TV and VOD services and approximately two years after its theatrical release date, it is made available for free-to-air TV.

Simultaneous release :
A simultaneous release takes place when a movie is made available on many media (cinema, DVD, internet…) at the same time or with very little difference in timing.

Simultaneous releases bear great advantages to both consumers, who can chose the medium that most suits their needs, and production studios that only have to run one marketing campaign for all releases. The flip side, though, is that such distribution efforts are often regarded as experimental and thus, do not receive substantial investment or promotion.

In the course of the years simultaneous release approaches have gained both praise, with Mark Cuban claiming movies should simultaneously be made available on all media allowing viewers to choose whether to see it at home or at the theater and disapproval, with director M. Night Shyamalan claiming it could potentially destroy the “magic” of moviegoing.

Straight-to-video release :
For more details on this topic, see Direct-to-video.

A straight to video (or straight-to-DVD or straight-to-Blu-ray depending on the medium upon which the movie is made available) release occurs when a movie is released on home video formats (such as VHS, DVD, etc.) without being released in theaters first, thereby not taking into consideration the “theatrical window”.

As a result of strong DVD sales, STV releases also achieved higher success and have become a profitable market lately, especially for independent moviemakers and companies.

Internet Release :
Internet research is still new when it comes to the film distribution platform. The volume of downloaded movies is difficult to find but none compares to the even more problematical discovery of their origin.

See our some release performance National and International.

and more than 150 movie for TV rights.

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